Jeanne Boden

I am a Sinologist and I try to understand cultures. My Chinese name: 包德贞. My work: www.chinaconduct.com (© picture: Stefaan Van der Biest)

Over the past 20 years I have studied and conducted research in China, and I have worked in China in several functions: lecturing, training, guiding, coaching and project management.
In 2002 I established ChinaConduct (www.chinaconduct.com). Our core business is cross-cultural training, coaching and advice.
We have set up representative offices in China, provided market research, translations, developed branding for the Chinese market, ...

I alternatively work in Europe and in China as an intercultural consultant and trainer (and I write books about it).

I have a PhD from Ghent University（Belgium): "What is Chinese in contemporary Chinese art. A model to study culture in times of globalization"