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PhD in Oriental Languages and Cultures. My Chinese name: 包德贞. My work: (© picture: Stefaan Van der Biest)


I started to study Chinese in 1989. I have a PhD in Oriental Languages and Cultures. Over the past decades I have spent years of my life in China, studying, conducting research, and working in several functions in academic, governmental and business environments.
In 2002 I established ChinaConduct ( Our core business is cross-cultural training, coaching and advice. Our slogan is: "Don't let your cross-cultural experience be a Chinese puzzle. Manage it."

I alternatively work in Europe and in China as a consultant and trainer (and I write books about it).


chineseness, discourse analysis, eurocentrism, sinocentrism, postcolonial, postsocialism, the limits of western theories in the study of non-western areas, globalization versus localization, the dynamics of the central discourse versus the margins in china, contemporary art, photography, writing, traveling, studying, cultures, rituals, beijing, hong kong, decent books, crowded cities, chinese characters, nice design, ... i am passionate about ten thousand things in life