In 2005 the Chinese television organized a contest in the style of the 'Idol' contests in the West. The program was called 超级女声 translated as 'Super Girl'. The Chinese public could vote by SMS. The fact that this kind of program was on brought a lot of reactions. Some people claimed it was the first time the Chinese public could have a democratic vote.
Anyway, Li Yuchun, with her boyish style outfit, wild short haircut, and without any make up, won the Super Girl contest. It marked the beginning of a unisex style in China: very soon lots of in boyish style dressed girls showed up.
A year later I discovered Li Yuchun on the cover of the fancy magazine '我爱' which means 'I Love'. The wild girl of the year before had completely vanished. Being a celebrity Li Yuchun was now dressed up in traditional qipao, holding a calligraphy brush in her hand: back to classical Chinese beauty. That is how modern and traditional China melt together and how the discours of '5000 years of Chinese culture' is being established.