This is the entrance to the publishing house of the People's Daily Newspaper in Beijing. On top of the gate we see Mao Zedong's calligraphy, the same as on the heading of the newspaper itself. By attaching so much importance to calligraphy Mao Zedong subscribed to the idea that calligraphy reflects moral power, as all his predecessors of the Chinese Empire had done before him. Mao was deeply rooted in the culture he tried to erase.