jeanne boden

made by sweden | built in gent | owned by china

huawei - voting - values

China's internal and external communication is full of contradictions with messages ranging from mutual benefit to anti-western discourse. Domestically, China blocks all references to democracy while simultaneously promoting 'democracy' as one of its so-called Socialist core-values. China is many things, but I think we can agree on the fact that it is not a democracy.

Huawei, global image of Chinese innovation, uses 'voting' and 'values' to convince its customers. Isn't voting a principle of democracy? Would Huawei use this advertisement in China?

This is of course about localization of advertising, but the fact that Huwei uses references to democracy at the moment the world is remembering the 30th anniversary of June Fourth 1989 and people in Hong Kong are fighting for their rights is historically ironic.

全家就是你家 欢迎回家

Family Mart is your home  

Welcome back home

'connecting with Europe'

lg shine

Advertising Shine LG mobile phones.

shanghai

hong kong film star tony leung in shanghai

advertising chinese style

panjiayuan 潘家园 antique market in beijing

Oracle bones 甲骨文 are the oldest carier of Chinese script. They were used to consult the oracle. In some cases both the question and the answer is carved into the bones, providing the opportunity for us to learn about life in China thousands of years ago. 

Thousands of years old they are, but like other 'antiques' widely available at Panjiayuan in Beijing... The Chinese copy antiques as if it were the real thing. A clever trick to catch tourists. 

Also interesting is that the company Oracle uses the Chinese characters of Oracle bones in their advertisement:甲骨文. A clever trick to plant their product in the Chinese market. 

beauty